Our Core Values

At Fitness Alive, we’re coaches — but we’re also cheerleaders. Our close-knit relationships with clients and their families and our confidence-first educational philosophy are at the center of everything we do. We focus on these core values while teaching kids and adults to be confident and strong in the water and on land. 

» Safety - We keep class ratios low and use hands-on guidance

» Positivity - We create an optimistic, patient, can-do environment 

» Connection - We build relationships on trust and understanding  

» Passion - We share our love of swimming and fitness  

Need more? Our swimmers say it best. Read what our clients are saying about us.